BID update

BID update

Our Operations Director Rich Warren says: “Although it has been stressful and unpredictable few months, the coronavirus lockdown has shown us just how powerful the town centre community can be when we all collaborate together. Most notably on the temporary road changes in the town centre, where our levy payers successfully argued the case for the removal of the controversial traffic system.

“Assisting with businesses COVID-secure measures so that they could reopen safely has been a huge focus for us over the last four months. I would like to thank Rugby First’s team of CCTV operatives, Rangers and cleaners that have not stopped throughout this awful situation, keeping our town and businesses safe and clean, as well as supporting those businesses that were able to trade.

“Now that more businesses have reopened we are seeing just how flexible and innovative they have been in adapting to COVID-19, from introducing new collection and delivery services to boosting their digital presence to welcome both existing and new customers.  

“The virus has not gone away, so we all still need to do our bit to keep ourselves and our customers safe, none the less and we will be working hard to support you and to create a welcoming environment in the town centre.”

July advertising campaign

July advertising campaign

Throughout July Rugby First is running an advertising campaign to reassure customers that our town centre retailers are open and ready to welcome shoppers back after lockdown.

We have run 40 thirty second adverts on Capital Radio in the Rugby, Kenilworth, Leamington and Warwick areas.

We have also placed a print ad in Fresh Home & Living Magazine, which is distributed to 15,000 homes in the Rugby area.

And on Facebook we will be running a competition to win £50 worth of shopping vouchers to spend in our town centre shops.

Eat Out to Help Out

Eat Out to Help Out

The Government’s new campaign will run on Mondays, Tuesdays and Wednesdays from 3rd to 31st August in café, coffee shops and restaurants that have registered to take part.

The promotion offers a 50% discount up to a maximum of £10 per person on food and non-alcoholic drinks to eat or drink in. It can be used an unlimited number of time by diners and excludes alcohol, service charges and takeaway.

  • 13th July – Registration opens here .
  • 3rd August – First date that you can offer the discount.
  • 7th August – Start of reimbursement claims (but you must allow 7 days from date of registration to date of claiming reimbursement) which will be paid within 5 working days of claim.
  • 31st August – Last date customers can use their vouchers.
  • 30th September – End of scheme.

As well as downloading the promotional materials to show that you are taking part in the scheme, let us know too and we will promote your business on our Facebook page and Taste website.

July advertising campaign

July update

This month we are running an advertising campaign to shout about the choice, character and friendly customer service shoppers will find in Rugby town centre.

Also in the third of our shopping features, we are exploring some of the independent businesses in the Clock Tower and Churchside Arcade area of Rugby town centre.

Just For The Record

Just For The Record

If you collect vinyl, then a visit to Just For The Record is a must. This small shop in Churchside Arcade is a treasure trove of albums, 7″, 10″, 12″ shaped and picture discs from a large variety of genres and artists. And if you can’t find what you’re looking for ask Sally to see if she can find that disc for you.