Business is blooming for Jean’s Flowers

Jean’s Flowers based in Castle Street continues to defy the apparent low consumer confidence in our high streets and is looking forward to celebrating 30 years of trading in Rugby town centre in 2020.

The business was originally started by Jean Flear before being taken on by her sister Celia Tonks. It was in 2011 that current owner Angela McDonnell took over the business and has since continued to take Jeans Flowers from strength to strength.

As Angela explained, it is that close bond and ‘family feel’ that now sees Jean’s Flowers continue to serve a very loyal customer base, with the business now providing the second generation of its original customers with flowers and floral tributes for all occasions. A quick look around their shop in Castle Street is testament to that, and it is hard to miss the fabulous eye-catching displays which are regularly found outside their front door.

With almost three decades under their belt – or in Angela’s case nine years at the helm – Jean’s Flowers has seen the landscape of Rugby town centre change quite considerably.  Those changes have inevitably brought both opportunities and challenges, but as Angela pointed out, being able to adapt to the needs of the business and their customers and clients continues to stand them in good stead. 

As well as that loyalty, Angela said the town centre has a true community feel to it, and one that has so much going for it which many other towns would love to have. It is with that whole community feel that Angela and their team also take particular enjoyment from their involvement with the various events held in Rugby town centre. They pin-pointed the likes of the Rugby BikeFest, Food and Drink Festival and, in particular, the Christmas Lights Switch On, as events that really show the  sense of spirit when Rugbeians and visitors alike converge to fill the town’s streets.

In Angela’s words, the secret to the continued success of Jean’s Flowers is “primarily good value, supplying and delivering the freshest flowers whatever the occasion, loving what we do, and being proud to be part of the Rugby town community”. And it is certainly a formula which continues to work.